speaker
Lisa Lührs
Head of Section ePrivacy and Media,
Hamburg Commissioner for Data Protection and Freedom of Information
Reconciling Privacy & Performance: The New Display Ad Reality
Lisa Lührs heads the ePrivacy and Media Section, which covers behavioural advertising (tracking, cookies) and direct marketing. She also co-chairs the Media Working Group of the Conference of the German DPAs (Datenschutzkonferenz). Before taking up her position at the Hamburg DPA, she worked on legislation regarding the digital transformation in education at the Hamburg ministerial administrative authority for Science, Research and Equality and as an attorney.
